projects
Here you will find some of the various projects I have completed throughout my college career. I hope that these will give you a sense of my experience, skills, areas of expertise, and writing style. If you have any questions about my past work, please contact me.
SOCIAL MEDIA
During my time in college, I have managed the social media for various organizations and learned a great deal about effectively maintaining social media accounts. I have also earned certifications in social media from HubSpot and Hootsuite, which taught me about topics such as developing a social media strategy, creating effective social media content, social media monitoring and listening, and more. Click the button to learn more about my accomplishments in social media.
WRITING
Writing has been a way for me to creatively express myself and share my beliefs throughout my life. Through several honors and college writing courses as well as internships, I have had the opportunity to learn about a variety of different writing styles and explore many different topics. The button below leads to my writing portfolio.
BATEMAN COMPETITION
In the spring of 2022, I had a class that involved participation in the Bateman Competition, a national case study competition hosted by the Public Relations Student Society of America (PRSSA) in which public relations students across the country create a campaign for a client of PRSSA's choosing. This semester, PRSSA had selected the Lymphoma Research Foundation (LRF) as their client, and my group was tasked with creating a campaign for LRF. My work with the Bateman Competition gave me real-world experience in developing a campaign from start to finish and allowed me to gain so much experience in various aspects of public relations, such as influencer marketing, social media, event coordination, graphic design, and more! Click the button to learn more about my campaign!
INTERNAL CAMPAIGN
My Advanced Advertising class required students to develop an internal campaign for an imaginary company to raise awareness of a recent update to their appearance policy in accordance with the CROWN Act. Our campaign needed to include a pitch, email announcement, large print piece, standard size flyer, website post, and a nontraditional medium. This project challenged me to be creative and think critically about what tactics would be most engaging for internal employees while also spreading awareness about an important topic. Creating this campaign sharpened my professional writing skills and gave me experience with internal communications, and I earned great feedback on the project.
BRAND PROJECT
In my Advanced Advertising class, we were tasked with creating a strategic brand for a boutique hotel for a target market segment of our choice. I chose concert-goers as my segment and created "A Rockin' Getaway," a hotel meant for music-lovers traveling to see their favorite musicians in concert. We were required to include elements such as a positioning statement, logo, color scheme, brand descriptors, marketing insights, target market description and profile, and a branded item to give guests upon arrival. This project gave me experience in creating a very specific target market and developing a brand strategy specific to them. I really enjoyed getting creative with this project and am proud of how it turned out!
VIDEOGRAPHY
During high school, I realized time was flying by way too fast and I needed to find a way to document the memories I was making. This is where videography came into play for me. Through videography, I have been able to artfully create physical representations of my memories that I can look back on in the future.
PHOTOGRAPHY
Photography is one of my favorite hobbies. I love getting behind the camera and seeing what I can capture. I got my own little Canon camera at the age of 10, and I have been using photography to document my memories ever since. I have experience in event, portrait, and nature photography.
ACADEMICS
Academics have been a huge priority of mine during my college career. I have been on the Dean’s List throughout college while also being a member of the Honors College. This means I have maintained a GPA of at least 3.50. My current GPA at Missouri State is 3.94. I have taken three honors courses in college so far. My academics are the most important aspect of my college experience and I am proud to see my hard work reflected in my grades.